Tech Electronics, Inc.
Integrated Marketing Campaign

Folder and Insert Pages: To some Tech is a fire alarm vendor; to others, a security systems firm: still others buy phone, data, audio-visual or sound systems … and the list goes on. Developing "a look" was key in raising awareness of Tech's broad spectrum of services. Consistent colors, fonts, photo styles, and a sweeping curve are all elements employed to help define theTech brand.

Tech Electronics, Inc.
Integrated Marketing Campaign

Literature System: Each of Tech's offerings require their own unique sales message and value statement, but since the systems can be integrated across an open network prospects are often interested in more than one. The covers of the product and services brochures are customized to enhance the individual messages while the background provides the continuity.

Tech Electronics, Inc.
Integrated Marketing Campaign

Capabilities Flyer: Tech Electronics employs a number of different media as a first step in generating awareness for their product and service offerings. Among them is a simple flyer that asks the question “What can Tech do for your next project?” The answer is a long list of possibilities — supported by photos and graphics consistent with their other materials.

Tech Electronics, Inc.
Integrated Marketing Campaign

Trade Show Exhibit: Tech's exhibit back wall is used in a variety of venues and situations. A hectic trade show atmosphere encourages brevity, so the message is simple: Tech does a lot! Visitors aren't expected to read the list of offerings, but merely acknowledge that it's comprehensive. The backlit "bubble panel" adds some visual interest to draw attendees in.

Tech Electronics, Inc.
Integrated Marketing Campaign

RFP Response Document: Generating in-house responses to RFPs is common at Tech. Producing them so that they reflect the professional quality of their work is a priority. The solution was to format a document template in Microsoft Word, accessible to all, that, when completed, could be bound at their offices with an embossed / die-cut cover that mirrors Tech's other materials.

Tech Electronics, Inc.
Integrated Marketing Campaign

Desk Signs: Efforts to unify Tech’s messaging extend to internal communications, too. In this example desk signs in triangular plastic displays remind employees of the principles, and objectives that guide the company.

Southview Homecare / Adult Daycare
Integrated Marketing Campaign

Logo: Designing a logo that suggests health care in a home environment was the first step in defining this brand. Elaborating on that theme while building trust in Southview's expertise, professionalism, and personalized services became the goal throughout development of the diverse marketing materials for this family of companies.

Southview Homecare / Adult Daycare
Integrated Marketing Campaign

Folder and Insert Pages: Southview built on the motif introduced with the logo by photographing an actual cross-stitched version of it. They then emphasized their empathy for their patients by pairing it with emotion-rich images of seniors, who comprised their primary market.

Southview Homecare / Adult Daycare
Integrated Marketing Campaign

Literature: Two-color promotional materials such as calendars and newsletters, directed to referring agencies, as well as full-color brochures, available for patients and their families, further developed the Southview look with consistent color pallets and type treatments.

Southview Homecare / Adult Daycare
Integrated Marketing Campaign

Adult Day Services Web Site: As Southview branched out with new service offerings southviewcares.com was established as a portal for the different divisions. The Adult Day Services portion of the site serves as a prototype for other sub-sites to come. It is here that we first see the original Southview logo paired with an additional symbol representing the specific work of a company division.

Southview Homecare / Adult Daycare
Integrated Marketing Campaign

Signage: The peaked roofline of the sign at Southview's main offices in Kansas City, Kansas helps evoke a more home-like image for this commercial property.

De Smet Jesuit High School
Integrated Marketing Campaign

The school has many constituencies, including students, parents, alumni, donors, faculty, staff and prospective students and their families. While messaging for each of these groups needs to be customized to their interests, the overarching themes also have to emerge. A flexible approach to the variety of content became a must. Consistent use of type fonts, color pallets and intersecting rectangles provides the common context for their diverse communications.

Mission Booklet: This statement of purpose speaks to all of the constituencies of the school, andlays out De Smet Jesuit’s goals and values.

De Smet Jesuit High School
Integrated Marketing Campaign

The school has many constituencies, including students, parents, alumni, donors, faculty, staff and prospective students and their families. While messaging for each of these groups needs to be customized to their interests, the overarching themes also have to emerge. A flexible approach to the variety of content became a must. Consistent use of type fonts, color pallets and intersecting rectangles provides the common context for their diverse communications.

Admissions View Book: Directed to prospective students and their families, the 32-page brochure provides the information that the parents want while showcasing all of the opportunities that might interest the students themselves.

De Smet Jesuit High School
Integrated Marketing Campaign

The school has many constituencies, including students, parents, alumni, donors, faculty, staff and prospective students and their families. While messaging for each of these groups needs to be customized to their interests, the overarching themes also have to emerge. A flexible approach to the variety of content became a must. Consistent use of type fonts, color pallets and intersecting rectangles provides the common context for their diverse communications.

Activities Banners: Open houses at De Smet Jesuit include a forum for families to explore the more than 50 student-led clubs and organizations. The display area features seven-foot tall banners like these that make it easy to navigate to the activities of greatest interest.

De Smet Jesuit High School
Integrated Marketing Campaign

The school has many constituencies, including students, parents, alumni, donors, faculty, staff and prospective students and their families. While messaging for each of these groups needs to be customized to their interests, the overarching themes also have to emerge. A flexible approach to the variety of content became a must. Consistent use of type fonts, color pallets and intersecting rectangles provides the common context for their diverse communications.

Value Statement/Involvement Promo: The visual theme is carried over to a variety of communication pieces including an infographic outlining the benefits of attending De Smet Jesuit, and a promotional piece asking members of the extended community to share their experiences with the school.

De Smet Jesuit High School
Integrated Marketing Campaign

The school has many constituencies, including students, parents, alumni, donors, faculty, staff and prospective students and their families. While messaging for each of these groups needs to be customized to their interests, the overarching themes also have to emerge. A flexible approach to the variety of content became a must. Consistent use of type fonts, color pallets and intersecting rectangles provides the common context for their diverse communications.

Summer Camp Catalog: Middle school boys can get a taste for the De Smet Jesuit by attending any of 25 summer camps. This catalog outlines activities for a wide range of interests.

De Smet Jesuit High School
Integrated Marketing Campaign

The school has many constituencies, including students, parents, alumni, donors, faculty, staff and prospective students and their families. While messaging for each of these groups needs to be customized to their interests, the overarching themes also have to emerge. A flexible approach to the variety of content became a must. Consistent use of type fonts, color pallets and intersecting rectangles provides the common context for their diverse communications.

Athletics Brochure: Athletics has always played a significant role in the high school experience. This brochure introduces perspective students to the 19 sports the school offers.

Scholin Brothers Printing Company
Integrated Marketing Campaign
Scholin courted print buyers by supporting them with an array of free information — all branded with a whimsical theme that paired them with other famous brothers.

The Brothers Book: This sales tool introduced the “brothers” theme. Part resource guide, part newsletter; the updatable binder was packed with info and insights written in a light-hearted style. Bimonthly additions were hand delivered by marketing reps; providing them with more opportunities to engage with clients.

Scholin Brothers Printing Company
Integrated Marketing Campaign
Scholin courted print buyers by supporting them with an array of free information — all branded with a whimsical theme that paired them with other famous brothers.

Premiums: Scholin provided mouse pads, coffee mugs, sample cases and more — all emblazoned with famous brothers. Many of the items Scholin distributed were produced from printed sheets at customer education seminars.

Scholin Brothers Printing Company
Integrated Marketing Campaign
Scholin courted print buyers by supporting them with an array of free information — all branded with a whimsical theme that paired them with other famous brothers.

Stitches" Bindery Booklets: Stitches, a bindery term, became the light-hearted theme for a customer sample series that demonstrated eight binding styles. A new iteration of the Scholin Brothers illustration, produced especially for this promotion, showed them laughing, i.e.: in stitches.

Scholin Brothers Printing Company
Integrated Marketing Campaign
Scholin courted print buyers by supporting them with an array of free information — all branded with a whimsical theme that paired them with other famous brothers.

Promotions: Headlines on certificates, information envelopes and CDs of helpful software consistently reinforce Scholin's friendly, approachable persona.