Quantum Weat Ad

Project: Quantum Wheat Trade Ad

Objective: Inform growers of the break-through benefits of choosing Quantum wheat hybrids.

Solution: These new varieties truly outperform, but, as the ad says, there are so many variables (including weather and soil conditions) that a guarantee is impractical. The subhead uses the industry terms "hard reds" and "soft whites" to establish that Quantum knows wheat, while simultaneously undermining the "lawyers" as being uninformed.