Monsanto Binder

Project: Monsanto Customer Operations Reference Manual

Objective: Redesign the product specs binder to more accurately reflect Monsanto's emerging brand identity.

Solution: Monsanto was redefining itself as a biotechnology leader. "Green" and "sustainability" were key buzzwords. The Beyond Next Season theme reflected these values. The door opening out from an idealized landscape into a bright future emphasized that today's success did not have to come at tomorrow's expense.