Monsanto Coatings Ad

Project: Monsanto (now Solutia) Coatings Performance Materials Web Site Ad

Objective: Promote a new web site as a useful resource to producers of paints and other coatings.

Solution: The headline of this trade publication ad, "Monsanto Has Developed The Ultimate Global Crosslinker," borrows the term crosslinker from coatings industry nomenclature as a metaphor for the access the web site provides to useful information and technology.